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Einstein once said, "The definition of insanity is doing the same thing over and over again and expecting different results."
While this thought was inspired by laws of physics, the team at BuderEngel and Friends call upon Einstein's vision to continually draw inspiration in a communications context.
Vince Engel, agency Co-Founder and Executive Creative Director explains, "In today's business environment, many marketers have chosen the road to 'more-of-the-same' as the safe alternative to 'never-been-done'. But what they fail to grasp is that there's nothing safe about allowing their brand to become irrelevant".
From its full-time staff of account management, account planning, creative, production, media planning and print media buying experts, all the way through to its take on guerilla stunts, promotions, event-based marketing and branded content/entertainment, the agency's emphasis is always on taking new roads in terms of fresh, new, thought-provoking, communications ideas.
"Thirty-second TV spots and full-color magazine ads aren't going away", Engel is quick to point out. "But they aren't anywhere near the communication workhorses they were just a few years ago.
Which is why Engel asks his agency to use "never-been-done" as the starting point for any communications initiative the agency undertakes as specialists in Brand RevitalizationTM.
According to Engel, the agency's Brand RevitalizationTM process works on three levels:
-Increasing a brand's relevance to consumers.
-Ensuring that entire organizations rally around that brand message,
-Delivering that message in unexpected ways.
"To manage the Brand RevitalizationTM process, we've built our company around the principles of creativity, versatility, and accountability ," explains Wayne Buder, Co-Founder and Managing Director. "Our approach is fairly straightforward: Inspire the brand with a powerful idea. Execute the idea flawlessly. Repeat."
buderengel and friends
128 King Street, 3rd Floor
San Francisco, CA 94107
(415) 658-2800 (phone)
www.buderengel.com
new business inquiries: wayneb@buderengel.com
job inquiries: breanac@buderengel.com
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