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November 16th, 2006 - SFAMA Sports Marketing Workshop

Le Meridien Hotel:
333 Battery Street, San Francisco, CA, 94111

5:30pm - 6:30pm - Registration and Networking
6:30pm - 7:30pm - Program and Q&A

Take me out to the ball game!
What does it take to draw people in to see the games? What are the latest marketing and selling strategies, tactics, trends and issues surrounding sponsorship? And what does it take to keep clients happy? Come hear what SF Bay Area rivals have to say about what keeps them up at night as they think of innovative ways to play up their teams! You will learn the latest marketing strategies, promotions and unique positioning from experts. Hear what San Francisco Giants' SVP of Marketing, Tom McDonald and Oakland Athletics' VP of Sales and Marketing, David Alioto have to say.

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